MUSA Intimates is an eco-conscious intimate wear brand dedicated to fostering a world where embracing one's true self is celebrated as the ultimate definition of beauty.
Originating from the creative incubator of the Hogeschool voor de Kunsten Utrecht, MUSA Intimates emerged as a response to the absence of fun sustainable options within the undergarments industry for individuals passionate about fashion, feminism, sex, and sustainability. Driven by their desire for confidence and the ability to feel comfortable in your underwear, the founders of MUSA Intimates sought to create a brand that prioritized sustainability. United by this purpose, these young female entrepreneurs came together with a shared goal; to make a difference and have fun doing it!
Crafted from food industry waste such as banana fibres, their intimate wear offers comfort and breathability, catering perfectly to your body's needs. By utilizing leftover materials and sourcing vegetal based alternatives, MUSA Intimates actively contributes to a more sustainable world whilst empowering the wearers to feel confident.
Why MUSA intimates?
MUSA intimates addresses two major social problems, namely the waste stream from banana production and the raw material problem of the clothing industry. These are two very large issues, for which MUSA wants to develop a relevant but obviously not a complete solution.
Intimate wear that's created from waste streams, with a specialization in banana textile. This contributes to a sustainable change in the fashion industry, but also an ethical one. Sustainability is not only apparent in the materials that you use, but also in how you treat your workers. Using waste streams so we can work towards a circular product that doesn't contribute to the amounts of pollution created by the fashion and the food industry.